The goal was to bring the brand's identity into the digital space, highlighting the artisanal quality of its products and the warmth of its in-store experience. The client wanted users to feel the quality of the ingredients through the visuals, and to create a space that felt modern, fun, and true to the shop's youthful personality.
Highlights
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Clean, bold layout with strong typographic personality
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Photography-forward design to emphasize product quality and freshness
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Fully responsive UI with strong mobile-first considerations
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Visual hierarchy tailored to both lifestyle and financial messaging
The Challenge
The biggest challenge was striking the right balance between aesthetic storytelling and investor-focused communication. The brand needed to evoke the emotional pull of Tulum’s jungle while still delivering clear, structured data on return metrics. I also had to design for two distinct audiences simultaneously, each with different expectations and browsing behavior.
The Opportunity
This project was an opportunity to break away from the typical “earth-tone” palettes often seen in Tulum-based developments. Instead, I crafted a bold and vibrant color scheme designed to grab the attention of a younger, digital-savvy audience. I chose striking, oversized typography and a layout with strong visual hooks to keep users engaged and drive conversions. Every design decision was guided by the goal of making the landing page stand out in a saturated market and resonate with nomads looking for lifestyle and investment in one place.
