Antonella Pinese is a personal brand built around clinical dermatology and aesthetic care, combining medical expertise with a focus on confidence and well-being. The project aims to position her as a trusted professional who delivers both scientific precision and a refined aesthetic approach, creating a balance between health and beauty.
My role & process
For the visual identity, I developed a system that reflects this duality. The logo is clean and elegant, the color palette is composed of delicate, refined tones paired with more neutral bases. This is reinforced through modern, highly legible typography and a design language based on minimalism, balance and visual harmony, resulting in a cohesive identity that feels both clinical and elevated.
