SIMAI is an AgTech startup focused on bringing intelligence and precision to agriculture through data.
Its approach shifts agriculture from intuition-based practices to data-driven strategies, enabling more sustainable and optimized operations.
My role & process
I developed a visual identity that translates complex technology into something clear, intelligent and approachable.
The visual identity is built around an owl logo, symbolizing observation and intelligence. The color palette takes inspiration from agriculture but avoids traditional rustic tones, instead using a more refined and contemporary range that bridges nature and technology. This is reinforced through a clean, structured typography and a design language based on clarity and precision.
