The goal was to bring their vibrant brand identity into the digital space creating a seamless user experience that reflected their youthful, neighborhood vibe, the quality of their handcrafted food, and their unique visual language. From early UX strategy to UI execution and mobile adaptation, I led the entire design process.
Highlights
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Full UX/UI design across five custom pages: Home, Menu, Events, Gifts, Contact
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Focus on brand translation: fresh, modern, and friendly tone
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Custom-designed menu layout
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Interactive gift boxes section with clickable cards that reveal different product menus
The Challenge
The biggest challenge was designing the menu page—a space that needed to be both visually appealing and functionally intuitive. It had to present a wide variety of product categories while keeping everything legible, organized, and mouth-watering. Another challenge was implementing interactive UI patterns (like the clickable cards on the gift page) while keeping the overall experience simple and straightforward for a diverse audience.
The Opportunity
This project was an opportunity to go beyond a typical restaurant website. I was able to design a complete digital experience that reflects the brand's personality through tone of voice, color, layout, and visual hierarchy.
